How to Get the Most from Exhibiting at Conferences
Advice and Tips on Optimizing Your Return on Investment When Getting an Exhibit Hall Booth at an Industry Trade Show, Convention, or Conference
|Publication Date:||Oct 2013|
| Publisher:||CreateSpace Independent Publishing Platform|
| Book Format:||Paperback|
|List Price:||USD $10.49|
| Book Description: |
Companies exhibit at conferences for a variety of reasons.
Some look at the process as an expense as they seek to protect their market share.
Others approach exhibiting as an investment in their business. Those are the companies that build and maintain real relationships during and after the event.
It is essential to set measurable objectives in advance of the conference, so you can determine the ROI on your investment. Just showing up, setting up a booth, and waiting...