| How to Make a Western Brand Successful in China Should It Rely on Its Western Image or Adapt to Its Products' Market? | | Author:
| Idrac, Isabelle | ISBN: | 978-3-656-47708-2 | Publication Date: | Aug 2013 | Publisher: | GRIN Verlag GmbH
| Book Format: | Paperback | List Price: | USD $65.90 |
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