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How to Make a Western Brand Successful in China

Should It Rely on Its Western Image or Adapt to Its Products' Market?

How to Make a Western Brand Successful in China( )
Author: Idrac, Isabelle
ISBN:978-3-656-47708-2
Publication Date:Aug 2013
Publisher:GRIN Verlag GmbH
Book Format:Paperback
List Price:USD $65.90
Book Details
Pages:104
Physical Dimensions (W X L X H):5.83 x 8.27 x 0.25 Inches
Book Weight:0.33 Pounds



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