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International Business Realisms

Globalizing Locally Responsive and Internationally Connected Business Disciplines

International Business Realisms( )
Editor: Arora, Anshu
Series title:International Marketing and Management Research Ser.
ISBN:978-1-137-37907-8
Publication Date:Jul 2013
Publisher:Palgrave Macmillan Limited
Book Format:Hardback
List Price:USD $75.00
Book Description:

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors...
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Book Details
Pages:108
Detailed Subjects: Political Science / Globalization
Business & Economics / International / General
Physical Dimensions (W X L X H):5.5 x 8.5 x 0.44 Inches
Book Weight:0.686 Pounds

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