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International Business Realisms

Globalizing Locally Responsive and Internationally Connected Business Disciplines

International Business Realisms( )
Editor: Arora, Anshu
Series title:International Marketing and Management Research Ser.
ISBN:978-1-137-37907-8
Publication Date:Jul 2013
Publisher:Palgrave Macmillan
Imprint:Palgrave Pivot
Book Format:Hardback
List Price:USD $54.99
Book Description:

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products.The contributors...
More Description

Book Details
Pages:108
Detailed Subjects: Business & Economics / International / General
Political Science / Globalization
Physical Dimensions (W X L X H):5.5 x 8.5 x 0.44 Inches
Book Weight:5.867 Pounds



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