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Interpreting Consumer Choice

The Behavioural Perspective Model

Interpreting Consumer Choice( )
Author: Foxall, Gordon
ISBN:978-0-415-71753-3
Publication Date:Jul 2013
Publisher:Routledge
Book Format:Paperback
List Price:USD $54.95
Book Description:

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, 'green' consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to...
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Book Details
Pages:200
Detailed Subjects: Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):6 x 9 Inches
Book Weight:0.75 Pounds

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