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Looseleaf Introduction to Mass Communication: Media Literacy and Culture

Looseleaf Introduction to Mass Communication: Media Literacy and Culture( )
Author: Baran, Stanley
ISBN:978-1-259-12609-3
Publication Date:Aug 2013
Publisher:McGraw-Hill Companies, The
Book Format:Loose-leaf
List Price:USD $105.75USD $141.00
Book Description:

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only,...
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Book Details
Detailed Subjects: Language Arts & Disciplines / Communication Studies
Physical Dimensions (W X L X H):8.3 x 10.8 x 0.6 Inches
Book Weight:2.06 Pounds

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