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What the New Breed of CMOs Know That You Don't

What the New Breed of CMOs Know That You Don't( )
Author: Sachs, MaryLee
ISBN:978-1-4094-5572-1
Publication Date:Jul 2013
Publisher:Routledge
Book Format:Hardback
List Price:USD $59.95
Book Description:

This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to 'up their game', and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more...
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Book Details
Pages:174
Detailed Subjects: Business & Economics / General
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.708 x 9.828 x 0.624 Inches
Book Weight:1.173 Pounds

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