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The Management Idea Factory

Innovation and Commodification in Management Consulting

The Management Idea Factory( )
Author: Heusinkveld, Stefan
ISBN:978-0-415-50330-3
Publication Date:Oct 2013
Publisher:Routledge
Book Format:Hardback
List Price:USD $148.00
Book Description:

Although there has traditionally been considerable field-level attention on how consultants market their ideas and practices, there is still a lack of research that discusses the earlier intra-organizational phases in the development process. While the present literature provides important insights that enhance our understanding of consulting, the consultancy industry, and the way that consultants present their ideas and services on the market for management solutions, we know...
More Description

Book Details
Pages:144
Detailed Subjects: Business & Economics / Management
Business & Economics / Consulting
Physical Dimensions (W X L X H):6 x 9 Inches
Book Weight:0.8 Pounds

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