Managerial Economics Applications, Strategies and Tactics |
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| Author:
| McGuigan, James R.
Moyer, R. Charles
Harris, Frederick H. deB |
| Series title: | Upper Level Economics Titles Ser. |
| ISBN: | 978-1-285-42092-9 |
| Publication Date: | Jul 2013 |
| Publisher: | Cengage South-Western
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| Book Format: | Hardback |
| List Price: | USD $324.95 |
Book Description:
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By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture.This...
More DescriptionBy illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture.This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products. Available with InfoTrac#65533; Student Collections http://gocengage.com/infotrac.