Managing Social Media and Consumerism
The Grapevine Effect in Competitive Markets
|Publication Date:||Sep 2013|
| Publisher:||Palgrave Macmillan|
| Book Format:||Hardback|
|List Price:||USD $110.00|
| Book Description: |
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.