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Marketing Dynamics

Marketing Dynamics( )
Author: Clark, Brenda
Basteri, Cynthia Gendall
Gassen, Chris
Sobel, Jennie
Walker, Michelle
Publication Date:Sep 2013
Publisher:Goodheart-Willcox Publisher
Book Format:Paperback
List Price:USD $24.00
Book Description:

Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion. Essential market research and identification of the target market are covered in detail. Planning a career in marketing is also investigated. In this newedition, each chapter has been revised to reflect the latest in marketing trends and information.This Workbook is designed to help students review content, apply knowledge, and develop...
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Book Details
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):8.5 x 11 Inches
Book Weight:1.24 Pounds

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