Marketing Mistakes and Successes |
|
| Author:
| Hartley, Robert F.
Claycomb, Cindy |
| ISBN: | 978-1-118-07846-4 |
| Publication Date: | Oct 2013 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $90.95USD $70.50 |
Book Description:
|
Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.
Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.