Marketing Mistakes and Successes |
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Author:
| Hartley, Robert F. Claycomb, Cindy |
ISBN: | 978-1-118-07846-4 |
Publication Date: | Oct 2013 |
Publisher: | John Wiley & Sons, Incorporated
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Book Format: | Paperback |
List Price: | USD $90.95USD $70.50 |
Book Description:
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Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.
Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.