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Marketing Mistakes and Successes

Marketing Mistakes and Successes( )
Author: Hartley, Robert F.
Claycomb, Cindy
ISBN:978-1-118-07846-4
Publication Date:Oct 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Paperback
List Price:USD $85.00USD $109.95
Book Description:

Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.

Book Details
Pages:416
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):5.944 x 8.818 x 0.991 Inches
Book Weight:1.3 Pounds

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