Marketing Survival in a Digital World

Times are tough on businesses and will probably continue to be. We are evolving into a world economy where your competition is no longer limited to the store down the street. Now every similar business in town is competing for your market share, maybe even competitors in other states and countries. The traditional advertising you relied on in the past will never work as well again. With audiences fragmenting across a plethora of different media and social communications, you can't...
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Times are tough on businesses and will probably continue to be. We are evolving into a world economy where your competition is no longer limited to the store down the street. Now every similar business in town is competing for your market share, maybe even competitors in other states and countries. The traditional advertising you relied on in the past will never work as well again. With audiences fragmenting across a plethora of different media and social communications, you can't rely on one or two forms of advertising to reach most of them anymore. For your business to survive and prosper, you probably need to understand more about marketing than was required in the past. The purpose of this book is to offer field-proven, fundamental advice to help you succeed in today's complex and competitive marketing environment. To help you learn how to use traditional and digital media in sync, and why it is more important than ever to focus on developing a quality-based brand.