Marketing and Finance Creating Shareholder Value |
|
| Author:
| McDonald, Malcolm
Smith, Brian D.
Ward, Keith |
| ISBN: | 978-1-119-95338-8 |
| Publication Date: | Sep 2013 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $55.00 |
Book Description:
|
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value.
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value.