Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Marketing and the Common Good

Essays from Notre Dame on Societal Impact

Marketing and the Common Good( )
Editor: Murphy, Patrick E.
Sherry, John F.
ISBN:978-0-415-82882-6
Publication Date:Jul 2013
Publisher:Routledge
Book Format:Hardback
List Price:USD $135.00
Book Description:

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.

Through original research and scholarship from the influential Mendoza School of Business, this...
More Description

Book Details
Pages:328
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.25 x 9.25 Inches
Book Weight:1.65 Pounds

Book Seller

Condition

Price

Shipping

Total

Loading Stock Details...


NEW!
Bowker Bookwire™ App

Bookwire is a mobile app for your iPhone that gives you the ability to scan a barcode or enter ISBN, access book records and add titles to wish lists. Android app on Google Play itunes_store

Featured Books

Paradise Lost
Milton, John
Paperback: $16.99
The Age of Innocence
Wharton, Edith
Paperback: $10.50
The Versions of Us
Barnett, Laura
Paperback: $15.99

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.