Marketing to Millennials Reach the Largest and Most Influential Generation of Consumers Ever |
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| Author:
| Fromm, Jeff
Garton, Christie |
| ISBN: | 978-0-8144-3322-5 |
| Publication Date: | Jul 2013 |
| Publisher: | AMACOM
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| Book Format: | Hardback |
| List Price: | USD $24.95 |
Book Description:
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Your core customer base is about to be made up of the generation you don't understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?
Your core customer base is about to be made up of the generation you don't understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?