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Marketing to Millennials

Reach the Largest and Most Influential Generation of Consumers Ever

Marketing to Millennials( 1 customer ratings | )
Author: Fromm, Jeff
Garton, Christie
ISBN:978-0-8144-3322-5
Publication Date:Jul 2013
Publisher:Amacom
Book Format:Hardback
List Price:USD $24.95
Book Description:

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool' to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based...
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Book Details
Pages:224
Detailed Subjects: Business & Economics / Consumer Behavior
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.36 x 9.03 x 0.86 Inches
Book Weight:1.034 Pounds

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