Marketing with Access to Boundless Learning Technology Suite |
|
Created by:
| Boundless, |
ISBN: | 978-1-940464-57-2 |
Publication Date: | Oct 2013 |
Publisher: | Boundless
|
Book Format: | Ebook |
List Price: | USD $19.99 |
Book Description:
|
The Boundless Marketing textbook with Access to Boundless Learning Technology Suite is an introductory college-level textbook that comes with an access code to view your book online and access the suite of Boundless study tools including flashcards, quizzes, and SmartNotes. This textbook covers the exciting subject of Marketing. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create...
More DescriptionThe Boundless Marketing textbook with Access to Boundless Learning Technology Suite is an introductory college-level textbook that comes with an access code to view your book online and access the suite of Boundless study tools including flashcards, quizzes, and SmartNotes. This textbook covers the exciting subject of Marketing. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students. Boundless Learning Suite: Whether you want to quickly look up a concept or study throughout the semester, Boundless Learning Technology helps you grasp the important points of your textbook easily and quickly. Boundless Learning Technology prompts you with quizzes, flashcards, summarization and more at optimal points during your reading to help you retain information permanently.
This textbook covers:
An Overview of Marketing
Marketing Strategies & Planning
The Marketing Environment
Consumer Marketing
Business to Business Marketing
Services Marketing
Global Marketing
Pricing
Products
Branding and Packaging
Marketing Channels
Integrated Marketing Communication
Advertising and Public Relations
Personal Selling and Sales Promotion
Social Media Marketing
Social Responsibility & Ethics in Marketing
Introduction to NonProfit Marketing