Motherhood, Markets and Consumption
The Making of Mothers in Contemporary Western Cultures
|Series title:||Routledge Interpretive Marketing Research Ser.|
|Publication Date:||Sep 2013|
| Book Format:||Hardback|
|List Price:||USD $160.00|
| Book Description: |
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumptionexamines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from...