New Directions in Critical Marketing Studies |
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Editor:
| Tadajewski, Mark Cluley, Robert |
Series title: | SAGE Library in Marketing Ser. |
ISBN: | 978-1-4462-7326-5 |
Publication Date: | Oct 2013 |
Publisher: | SAGE Publications, Limited
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Book Format: | Hardback |
List Price: | USD $1188.00 |
Book Description:
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The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.
The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.