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New Directions in Critical Marketing Studies

New Directions in Critical Marketing Studies( )
Editor: Tadajewski, Mark
Cluley, Robert
Series title:SAGE Library in Marketing Ser.
ISBN:978-1-4462-7326-5
Publication Date:Oct 2013
Publisher:SAGE Publications, Limited
Book Format:Hardback
List Price:USD $1030.00
Book Description:

The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.

Book Details
Pages:1656
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.14 x 9.21 Inches

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