Product Variety in Automotive Industry Understanding Niche Markets in America |
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Author:
| Guerzoni, Marco |
Series title: | SpringerBriefs in Business Ser. |
ISBN: | 978-3-319-01906-2 |
Publication Date: | Oct 2013 |
Publisher: | Springer International Publishing AG
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Imprint: | Springer |
Book Format: | Paperback |
List Price: | USD $54.99 |
Book Description:
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This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct...
More DescriptionThis book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.