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Product Variety in Automotive Industry

Understanding Niche Markets in America

Product Variety in Automotive Industry( )
Author: Guerzoni, Marco
Series title:SpringerBriefs in Business Ser.
ISBN:978-3-319-01906-2
Publication Date:Oct 2013
Publisher:Springer
Book Format:Paperback
List Price:USD $54.99
Book Description:

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty...
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Book Details
Pages:63
Detailed Subjects: Business & Economics / Industries / Automobile Industry
Physical Dimensions (W X L X H):6.045 x 9.165 x 0.062 Inches
Book Weight:0.295 Pounds

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