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Public Media Management for the Twenty-First Century

Creativity, Innovation, and Interaction

Public Media Management for the Twenty-First Century( )
Editor: Gowacki, Micha
Jackson, Lizzie
Series title:Routledge Research in Cultural and Media Studies
ISBN:978-0-415-84325-6
Publication Date:Sep 2013
Publisher:Routledge
Book Format:Hardback
List Price:USD $148.00
Book Description:

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most...
More Description

Book Details
Pages:336
Detailed Subjects: Social Science / Media Studies
Business & Economics / Industries / Media & Communications
Physical Dimensions (W X L X H):6 x 9 Inches
Book Weight:1.35 Pounds

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