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Research Themes for Events

Research Themes for Events( )
Editor: Finkel, Rebecca
McGillivray, David
McPherson, Gayle
Robinson, Peter
Publication Date:Dec 2013
Book Format:Hardback
List Price:USD $130.00
Book Description:

Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects.

Book Details
Detailed Subjects: Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):6.708 x 9.516 x 0.585 Inches
Book Weight:1.254 Pounds

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