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Researching the Changing Profession of Public Relations

Researching the Changing Profession of Public Relations( )
Author: Okay, Aydemir
Carayol, Valérie
Tench, Ralph
Publication Date:Aug 2013
Publisher:Peter Lang
Book Format:Paperback
List Price:USD $58.95
Book Description:

This book seeks to explore the changing profession of PR by illustrating the past and present perspective of PR practice in some European countries, discussing professionalization of PR together with new dilemmas, notions, concepts, and perspectives, and focusing on the usage, effect and institutionalization of new media and new digital PR tools.

Book Details
Detailed Subjects: Business & Economics / Public Relations
Physical Dimensions (W X L X H):6.1 x 8.66 Inches
Book Weight:1.056 Pounds

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