Researching the Changing Profession of Public Relations
|Publication Date:||Aug 2013|
| Publisher:||PIE - Peter Lang|
| Book Format:||Paperback|
|List Price:||USD $58.95|
| Book Description: |
This book seeks to explore the changing profession of PR by illustrating the past and present perspective of PR practice in some European countries, discussing professionalization of PR together with new dilemmas, notions, concepts, and perspectives, and focusing on the usage, effect and institutionalization of new media and new digital PR tools.