Reshaping Retail Why Technology Is Transforming the Industry and How to Win in the New Consumer Driven World |
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| Author:
| Niemeier, Stefan
Zocchi, Andrea
Catena, Marco |
| ISBN: | 978-1-118-65666-2 |
| Publication Date: | Aug 2013 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $44.00 |
Book Description:
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The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science.
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science.