Retail and Channel Marketing |
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| Author:
| Castaldo, Sandro
Grosso, Monica
Premazzi, Katia |
| ISBN: | 978-1-78254-618-4 |
| Publication Date: | Jun 2013 |
| Publisher: | Edward Elgar Publishing, Incorporated
|
| Book Format: | Hardback |
| List Price: | USD $128.00 |
Book Description:
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Contents: Introduction Part I: Retailing 1. The Retail Sector 2. Retail Marketing and Assortment 3. Retail Innovation 4. Retail Branding Part II: Channel Management 5. Channel Design 6. Trade Marketing 7. E-tailing 8. Multi-channel Management Glossary References
Contents: Introduction Part I: Retailing 1. The Retail Sector 2. Retail Marketing and Assortment 3. Retail Innovation 4. Retail Branding Part II: Channel Management 5. Channel Design 6. Trade Marketing 7. E-tailing 8. Multi-channel Management Glossary References