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Retail and Channel Marketing

Retail and Channel Marketing( )
Author: Castaldo, Sandro
Grosso, Monica
Premazzi, Katia
Publication Date:Jun 2013
Publisher:Edward Elgar Publishing, Incorporated
Book Format:Paperback
List Price:USD $49.00
Book Description:

Contents: Preface Part I: Retailing 1. The Retail Sector 2. Retail Marketing 3. Retail Innovation 4. Retail Branding Part II: Channel Management 5. Channel Design 6. Channel Marketing 7. E-tailing 8. Multi-channel Management Bibliography Glossary Index

Book Details
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Industries / Retailing
Physical Dimensions (W X L X H):9.516 x 6.591 Inches

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