Short Introduction to Strategic Management |
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Author:
| Andersen, Torben Juul |
Series title: | Cambridge Short Introductions to Management Ser. |
ISBN: | 978-1-107-03136-4 |
Publication Date: | Aug 2013 |
Publisher: | Cambridge University Press
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Book Format: | Hardback |
List Price: | USD $73.00 |
Book Description:
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An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.
An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.