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Short Introduction to Strategic Management

Short Introduction to Strategic Management( )
Author: Andersen, Torben Juul
Series title:Cambridge Short Introductions to Management Ser.
ISBN:978-1-107-03136-4
Publication Date:Aug 2013
Publisher:Cambridge University Press
Book Format:Hardback
List Price:USD $73.00
Book Description:

An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.

Book Details
Pages:316
Detailed Subjects: Business & Economics / Strategic Planning
Business & Economics / Management
Physical Dimensions (W X L X H):5.655 x 8.502 x 0.78 Inches
Book Weight:1.12 Pounds



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