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Social Media in Strategic Management

Social Media in Strategic Management( )
Contribution by: Bondarouk, Tanya
Olivas-Lujan, Miguel R.
Editor: Bondarouk, Tanya
Olivas-Lujan, Miguel R.
Series title:Advanced Series in Management Ser.
ISBN:978-1-78190-898-3
Publication Date:Aug 2013
Publisher:Emerald Publishing Limited
Book Format:Hardback
List Price:USD $149.99
Book Description:

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol

Book Details
Pages:329
Detailed Subjects: Computers / Web / Social Media
Business & Economics / Strategic Planning
Physical Dimensions (W X L X H):6.435 x 9.36 x 0.858 Inches

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