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Social Networks and Their Economics

Influencing Consumer Choice

Social Networks and Their Economics( )
Author: Birke, Daniel
ISBN:978-1-118-45765-8
Publication Date:Oct 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Hardback
List Price:USD $91.00
Book Description:

Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA)

Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume.

Book Details
Pages:216
Detailed Subjects: Business & Economics / Consumer Behavior
Social Science / General
Physical Dimensions (W X L X H):6.201 x 8.97 x 0.686 Inches
Book Weight:0.924 Pounds

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