Social Networks and Their Economics Influencing Consumer Choice |
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| Author:
| Birke, Daniel |
| ISBN: | 978-1-118-69963-8 |
| Publication Date: | Aug 2013 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Digital online |
| List Price: | USD $81.95 |
Book Description:
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Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA)
Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume.
Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA)
Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume.