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Solving Problems with Design Thinking

Ten Stories of What Works

Solving Problems with Design Thinking( )
Author: Liedtka, Jeanne
King, Andrew
Bennett, Kevin
Series title:Columbia Business School Publishing Ser.
ISBN:978-0-231-16356-9
Publication Date:Sep 2013
Publisher:Columbia University Press
Book Format:Hardback
List Price:USD $29.95
Book Description:

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector...
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Book Details
Pages:232
Detailed Subjects: Business & Economics / Personal Success
Design / General
Physical Dimensions (W X L X H):6.357 x 9.204 x 0.805 Inches
Book Weight:1 Pounds

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