Sports Sponsorship Principles and Practices |
|
| Author:
| Fortunato, John A. |
| ISBN: | 978-0-7864-7431-8 |
| Publication Date: | Aug 2013 |
| Publisher: | McFarland & Company, Incorporated Publishers
|
| Book Format: | Paperback |
| List Price: | USD $39.95USD $4.00 |
Book Description:
|
Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.
Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.