Startup CEO A Field Guide to Scaling up Your Business |
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Author:
| Blumberg, Matt |
Series title: | Techstars Ser. |
ISBN: | 978-1-118-68315-6 |
Publication Date: | Aug 2013 |
Publisher: | John Wiley & Sons, Incorporated
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Book Format: | Ebook |
List Price: | Contact Supplier contact
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Book Description:
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A definitive book for any CEO--first time or otherwise--of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't--and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce--because...
More Description
A definitive book for any CEO--first time or otherwise--of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't--and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce--because "you're only a first time CEO once."
Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO.
- Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders
- Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent
- Examines how a CEO must align available resources with the company's strategy in order to ensure success
- Addresses what it takes to master the "How" of being a CEO--from leading an executive team to managing in any type of market
Engaging and informative, this book is essential reading for any, and every, CEO.