Strategic Management Value Creation, Sustainability, and Performance |
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Author:
| West, G. Page |
ISBN: | 978-0-9911552-0-0 |
Publication Date: | Aug 2013 |
Publisher: | Riderwood Publishing
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Book Format: | Ebook |
List Price: | USD $19.99 |
Book Description:
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Provides an innovative and effective new approach to the study of strategic management. This groundbreaking text emphasizes strategy development for growth-oriented businesses in highly competitive environments. It applies traditional principles and frameworks to the dynamic business climate that today's students will experience as working professionals. Using value creation and resource-based sustainability as integrating mechanisms, the text enables a broad discussion of stakeholders...
More DescriptionProvides an innovative and effective new approach to the study of strategic management. This groundbreaking text emphasizes strategy development for growth-oriented businesses in highly competitive environments. It applies traditional principles and frameworks to the dynamic business climate that today's students will experience as working professionals. Using value creation and resource-based sustainability as integrating mechanisms, the text enables a broad discussion of stakeholders and organizational goals, as well as in-depth exploration of the foundation of superior long term performance. Masterfully balancing fundamental strategy theory and practical, real-life applications - presented through vignettes, exercises, and contemporary illustrations - the author employs a lively and engaging writing style that will appeal to students and instructors alike.