Strategies in E-Business Positioning and Social Networking in Online Markets |
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| Editor:
| Pechuán, Ignacio Gil
Palacios-Marqués, Daniel
Vendrell, Eduardo
Ferri-Ramirez, Cesar
Peris-Ortiz, Marta |
| ISBN: | 978-1-4614-8183-6 |
| Publication Date: | Sep 2013 |
| Publisher: | Springer
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| Book Format: | Hardback |
| List Price: | USD $109.99 |
Book Description:
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This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.
This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.