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The Content Machine

Towards a Theory of Publishing from the Printing Press to the Digital Network

The Content Machine( )
Author: Bhaskar, Michael.
Series title:Anthem Publishing Studies
ISBN:978-0-85728-121-0
Publication Date:Oct 2013
Publisher:Anthem Press
Book Format:Ebook
List Price:USD $15.96USD $125.00
Book Description:

'The Content Machine' outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.



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