The Fundamentals of Public Relations A Practical Overview of the Art and Business of Public Relations |
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| Author:
| Chew, Robert Z. |
| Series title: | The Fundamentals of Public Relations Ser. |
| ISBN: | 978-1-4835-0464-3 |
| Publication Date: | Jul 2013 |
| Publisher: | BookBaby
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| Book Format: | Ebook |
| List Price: | USD $12.99 |
Book Description:
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The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting into Public Relations, this book is the starting place.
The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting into Public Relations, this book is the starting place.