The Global Manager Contemporary Issues and Corporate Responses |
|
| Author:
| Lerbinger, Otto |
| ISBN: | 978-1-137-31054-5 |
| Publication Date: | Oct 2013 |
| Publisher: | Bloomsbury Publishing Plc
|
| Imprint: | Red Globe Press |
| Book Format: | Paperback |
| List Price: | USD $79.95USD $79.95 |
Book Description:
|
It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.
It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.