The Human Brand How We Relate to People, Products, and Companies |
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| Author:
| Malone, Chris
Fiske, Susan T. |
| ISBN: | 978-1-118-61131-9 |
| Publication Date: | Oct 2013 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Jossey-Bass |
| Book Format: | Hardback |
| List Price: | USD $27.95 |
Book Description:
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Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another
People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.