The Most Powerful Brand on Earth
How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media
Emerick, Susan F.
|Publication Date:||Aug 2013|
| Publisher:||Pearson Education|
| Book Format:||Hardback|
|List Price:||USD $29.99|
| Book Description: |
Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators.
Achieving those outcomes requires new skills, business processes,...