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How Corporate Reputations Collapse and Managements Attempt to Rebuild Them

Trainwrecks( )
Author: Barr, John J.
Series title:Trainwrecks Ser.
Publication Date:Sep 2013
Book Format:Ebook
List Price:USD $9.99
Book Description:

Every year North American companies and individuals stumble into crises that damage, and often destroy, their reputations. What triggers these disasters? How can a company minimize the risk that it will be hit with a crisis? If you land in a crisis, what's the best way to practice damage control? In the event that your reputation implodes, what's the path back to public acceptance? John Barr reaches into his thirty year career as one of North America's leading crisis managers to answer...
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