Tribal Marketing, Tribal Branding
An Expert Guide to the Brand Co-Creation Process
|Publication Date:||Jul 2013|
| Publisher:||Palgrave Macmillan|
| Book Format:||Hardback|
|List Price:||USD $44.00|
| Book Description: |
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.