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True Story

How to Combine Story and Action to Transform Your Business

True Story( )
Author: Montague, Ty
Publication Date:Jul 2013
Publisher:Harvard Business Review Press
Book Format:Hardback
List Price:USD $27.00
Book Description:

All of today's indicators show that consumers are not interested in what you tell them they need. Instead, they want to know what you stand for, what your business stands for, why you do what you do, and most importantly - what you can help them become. This is a guide to first uncovering and then articulating your firm's authentic brand story.

Book Details
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Customer Relations
Business & Economics / Personal Success
Physical Dimensions (W X L X H):6.46 x 9.34 x 0.87 Inches
Book Weight:0.999 Pounds

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