A New Brand of Business Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research |
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| Author:
| Ward, Douglas |
| ISBN: | 978-1-4399-0015-4 |
| Publication Date: | Jul 2009 |
| Publisher: | Temple University Press
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| Book Format: | Hardback |
| List Price: | USD $61.50 |
Book Description:
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How a dominant magazine publisher developed the business of market research
How a dominant magazine publisher developed the business of market research