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Advertising

Advertising( )
Editor: Hackley, Chris
Series title:SAGE Library in Marketing Ser.
ISBN:978-1-4129-3429-9
Publication Date:Nov 2009
Publisher:SAGE Publications, Limited
Book Format:Hardback
List Price:USD $880.00
Book Description:

The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines. This eclectic, extensive, and inclusive collection draws together the diverse literature with a view to organizing and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences.

Book Details
Pages:1312
Detailed Subjects: Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):6 x 9 Inches
Book Weight:0.188 Pounds



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