Advertising Confluence Transitioning Marketing Communications into Social Movements |
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| Editor:
| Arora, Anshu
Bacouël-Jentjens, Sabine |
| Series title: | International Marketing and Management Research Ser. |
| ISBN: | 978-1-137-49224-1 |
| Publication Date: | Dec 2014 |
| Publisher: | Palgrave Macmillan
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| Imprint: | Palgrave Pivot |
| Book Format: | Hardback |
| List Price: | USD $54.99 |
Book Description:
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Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.