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Advertising and the Business of Brands

Media Revolution Edition

Advertising and the Business of Brands( )
Editor: Bendinger, Bruce
Contribution by: Maxwell, Ann
Barnes, Beth
Alessandri, Susan
Tucker, Elizabeth
McGann, Anthony
Gustafson, Robert
Azzaro, Marian
Lloyd, Carla
Minsky, Laurence
Marconi, Joe
Adler, Kevin
Jones, Susan
Avery, Jim
Fauls, Tom
Kendrick, Alice
Hester, Joe Bob
Ganahl, Dennis
Marra, James
Publication Date:Mar 2009
Book Format:Paperback
List Price:USD $80.00
Book Description:

Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading.

From the Introduction all the way through "You and Your Career." Want to know more? Visit the Study Hall at and try the Practice Tests.

Book Details
Detailed Subjects: Reference / Consumer Guides
Business & Economics / Advertising & Promotion
Book Weight:3.45 Pounds
Author Biography
Publishing under such variant names as A. E. Maxwell, Annalise Sun, Lowell Charters, and Ann Maxwell, Elizabeth Lowell was born in Milwaukee, Wis. in 1944. She is well known for her romance, historical, mystery, crime, and science fiction novels. Lowell married Evan Maxwell, a journalist, on September 4, 1966. Together they have published numerous novels, including "The Silk Strategy" and "The Ruby."

Many of their novels were published under the joint pseudonym A. E. Maxwell and include the titles "Steal the Sun" and "Redwood Empire." She and her husband also collaborated on "The Golden Mountain" under the pseudonym Annalise Sun as well on as the novelization of the screenplay "Thunderheart" under the pseudonym Lowell Charters. She wrote as Elizabeth Lowell for the "Silhouette Intimate Moments Series" published by Avon. She was awarded the Romantic Times Career Achievement Award in 1994, Romance Writers of America Best Historical Romance in 1994, and the Lifetime Achievement Award, also in 1994.

Lowell was educated at the University of California, Davis and the University of California, Riverside, where she received a B.A. in 1966. She and Maxwell have two children, Matthew and Heather. Aside from writing, Lowell enjoys bird watching, beachcombing, geology, and fishing.


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