Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Advertising and the Mind of the Consumer

What Works, What Doesn't, and Why

Advertising and the Mind of the Consumer( )
Author: Sutherland, Max
Sylvester, Alice K.
ISBN:978-1-86508-231-8
Publication Date:Oct 2000
Publisher:Allen & Unwin
Book Format:Paperback
List Price:USD $24.95
Book Description:

This fully-revised, international edition of a successful Allen & Unwin title describes how advertising works and why it has an influence on us.

Book Details
Pages:352
Detailed Subjects: Business & Economics / Advertising & Promotion
Business & Economics / Consumer Behavior
Psychology / General
Physical Dimensions (W X L X H):5.928 x 8.97 x 0.897 Inches
Book Weight:0.5 Pounds
Author Biography
Sutherland, Max (Author)
Max Sutherland is a psychologist and advertising researcher. He lives in palo Alto, California.

010



Featured Books

What Have We Here?
Williams, Billy Dee
Hardback: $32.00
Beaverland
Philip, Leila
Paperback: $19.99
Winter Solstice
Hilderbrand, Elin
Paperback: $17.99

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.