Advertising and the Mind of the Consumer What Works, What Doesn't, and Why |
|
Author:
| Sutherland, Max Sylvester, Alice K. |
ISBN: | 978-1-86508-231-8 |
Publication Date: | Oct 2000 |
Publisher: | Allen & Unwin
|
Book Format: | Paperback |
List Price: | USD $24.95 |
Book Description:
|
This fully-revised, international edition of a successful Allen & Unwin title describes how advertising works and why it has an influence on us.
This fully-revised, international edition of a successful Allen & Unwin title describes how advertising works and why it has an influence on us.