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Africa's Business Revolution

How to Succeed in the World's Next Big Growth Market

Africa's Business Revolution( )
Author: Leke, Acha
Chironga, Musta
Desvaux, George
ISBN:978-1-63369-440-8
Publication Date:Nov 2018
Publisher:Harvard Business Review Press
Book Format:Hardback
List Price:USD $35.00
Book Description:

Africa still lags far behind other regions on most key measures. But that's about to change. By 2025 spending by African consumers and businesses will exceed $5 trillion, and by 2035 Africa will have the world's largest urban population and a workforce larger than China's or India's. That points to exciting opportunities for global and Africa-based companies looking to access new growth markets -- and to build large, profitable businesses in sectors ranging from resources to...
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