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Anytime Playdate

Inside the Preschool Entertainment Boom, or, How Television Became My Baby's Best Friend

Anytime Playdate( )
Author: Hayes, Dade
ISBN:978-1-4165-6433-1
Publication Date:May 2008
Publisher:Free Press
Imprint:Free Press
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

In this eye-opening book, the first to investigate the explosion of the multibillion-dollar preschool entertainment business and its effects on families, Dade Hayes -- an entertainment expert, author, and concerned father -- lifts the veil on the closely guarded process of marketing to the ultra-young and their parents. Like many parents, Dade Hayes grabbed "me time" by plopping his daughter in front of the TV, relaxing while Margot delighted in the sights and sounds of...
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Book Details
Pages:304



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