Application of Dual-Process Theory to Information Systems Current and Future Research Directions |
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Author:
| Watts, Stephanie |
Series title: | Foundations and Trends in Information Systems Ser. |
ISBN: | 978-1-68083-058-3 |
Publication Date: | Oct 2015 |
Publisher: | Now Publishers
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Book Format: | Paperback |
List Price: | USD $75.00 |
Book Description:
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Addresses the dual-process approach to attitude formation as it has been applied to the domain of Information Systems (IS). It describes 26 empirical research studies published in the IS literature that have been based on the Elaboration Likelihood Model (ELM) or the Heuristic Systematic Model (HSM) - variants of the dual-process approach.
Addresses the dual-process approach to attitude formation as it has been applied to the domain of Information Systems (IS). It describes 26 empirical research studies published in the IS literature that have been based on the Elaboration Likelihood Model (ELM) or the Heuristic Systematic Model (HSM) - variants of the dual-process approach.